Complete Brand Campaign Masterclass
This comprehensive tutorial takes you through building a full advertising campaign from concept to launch.
Phase 1: Strategy & Planning
Define Campaign Objectives
- Brand awareness
- Lead generation
- Direct sales
- Product launch
Target Audience Analysis
- Demographics
- Psychographics
- Pain points
- Media habits
Competitive Research
- Analyze competitor ads
- Identify gaps
- Find differentiation
Phase 2: Creative Development
Visual Hierarchy Principles
- Focal point - Main attention grabber
- Supporting elements - Secondary information
- Call-to-action - Clear next step
- Brand elements - Logo, colors
Creating the Hero Asset
Your main campaign visual sets the tone for everything else.
Developing Variations
- Platform-specific versions
- Audience segment versions
- A/B test versions
Phase 3: Multi-Channel Execution
Channel Strategy
- Paid social
- Display advertising
- Email marketing
- Website banners
Asset Adaptation
Resize and adapt your hero creative for each channel while maintaining consistency.
Phase 4: Launch & Optimization
Pre-Launch Checklist
- [ ] All assets approved
- [ ] Tracking implemented
- [ ] Landing pages ready
- [ ] Budget allocated
Performance Monitoring
- Impression metrics
- Engagement rates
- Conversion tracking
- ROI analysis
Case Study: Real Campaign
Follow along as we build an actual campaign from start to finish.