Creating Social Media Ad Campaigns

Social Media Ad Campaign Creation

Learn to create scroll-stopping social media ads optimized for every major platform.

Platform-Specific Specifications

Instagram

• Feed: 1080x1080px (1:1)
• Stories: 1080x1920px (9:16)
• Reels: 1080x1920px (9:16)

Facebook

• Feed: 1200x628px
• Stories: 1080x1920px
• Carousel: 1080x1080px

TikTok

• Standard: 1080x1920px (9:16)

LinkedIn

• Feed: 1200x627px
• Sponsored: 1200x628px

Creating Engagement Hooks

The first 2 seconds determine if users stop scrolling. Use:

1. Bold visuals - High contrast, eye-catching colors
2. Motion - Subtle animations grab attention
3. Curiosity gaps - Create intrigue
4. Pattern interrupts - Unexpected elements

Effective Call-to-Actions

• "Shop Now" - Direct sales
• "Learn More" - Education/awareness
• "Sign Up" - Lead generation
• "Get Started" - Free trials

Campaign Workflow

1. Define campaign objective
2. Identify target audience
3. Create platform-specific assets
4. Write compelling copy
5. Set up tracking
6. Launch and monitor

Templates Included

Download our Lovart templates for instant campaign creation.