AI-Powered Logo Design & Brand Identity
Learn to create memorable logos and cohesive brand identity systems with Lovart.
Understanding Logo Design Principles
Types of Logos
- Wordmark - Typography-based (Google, Coca-Cola)
- Lettermark - Initials (IBM, HBO)
- Symbol - Icon-based (Apple, Nike)
- Combination - Text + symbol (Adidas, Burger King)
Creating Logos with AI
Prompt Framework for Logos
"[Brand name] logo, [style] design, [industry], [mood/feeling], vector style, clean lines"
Example Prompts
- "TechFlow logo, modern minimalist, software company, innovative and trustworthy, geometric shapes"
- "Green Basket logo, organic natural, grocery delivery, fresh and healthy, leaf element"
Color Psychology in Branding
- Blue - Trust, professionalism
- Green - Growth, nature, health
- Red - Energy, passion, urgency
- Yellow - Optimism, creativity
- Purple - Luxury, creativity
Typography Selection
Pair fonts that complement your logo:
- Serif - Traditional, trustworthy
- Sans-serif - Modern, clean
- Script - Elegant, personal
- Display - Bold, attention-grabbing
Building Brand Guidelines
Document everything:
- Logo usage rules
- Color codes (HEX, RGB, CMYK)
- Typography hierarchy
- Imagery style
- Voice and tone