Seasonal Campaign Design Guide
Maximize your marketing impact with perfectly timed seasonal campaigns.
Annual Campaign Calendar
Q1
- New Year / Fresh Start
- Valentine's Day
- Chinese New Year
Q2
- Easter / Spring
- Mother's Day
- Memorial Day
Q3
- Summer Sales
- Back to School
- Labor Day
Q4
- Halloween
- Black Friday / Cyber Monday
- Christmas / Holiday Season
Seasonal Design Elements
Color Palettes
- Spring: Pastels, greens, yellows
- Summer: Bright, vibrant, blues
- Fall: Warm, oranges, browns
- Winter: Cool blues, reds, golds
Visual Themes
- Season-appropriate imagery
- Holiday symbols
- Festive typography
- Atmospheric effects
Timing Your Campaigns
- Start 2-4 weeks before event
- Peak intensity 1 week before
- Last-minute push day before
- Extended for major holidays
Creating Holiday Ads with AI
"[Product] holiday advertisement, [holiday] theme, festive atmosphere, promotional banner, [seasonal colors]"
Campaign Checklist
- [ ] Campaign timeline set
- [ ] Assets created for all channels
- [ ] Copy written and approved
- [ ] Landing pages updated
- [ ] Email sequences ready
- [ ] Budget allocated